October, 2020

Jashn-e Mehregan: Private Exhibition

2020 has been a painful and punishing time for everyone. The joy of gathering or celebrating has been sidelined by health and economic catastrophes. In the spirit of hope and optimism, an original and unconventional sofreh was created around the autumnal harvest for a private exhibition dedicated to Jashn-e Mehregan.

Jashn-e Mehregan is an Iranian festival which is apparently dedicated to the god of Mithra (Mehr). To read more, please visit Very briefly, in the Persian culture, Mehregan is believed to have the same significance as Nowruz, with Nowruz signalling the beginning of spring and Mehregan marking the arrival of autumn. The celebrations, which have their origins in the pre-Islamic period and are associated with agriculture and harvest, are usually held between 16 and 21 Mehr in the Persian calendar, which correspond to 8 and 13 October. Although in the past sofreh was part of the Mehregan customs, in modern times, it is not. Yet to mark the occasion, a sofreh with a refreshing outlook, showcasing a contemporary interpretation of past practices, is presented here.

elaborate sofreh

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April 13, 2020

Nowruz 2020

Regrettably, as a result of the global coronavirus outbreak, the majority of Nowruz gatherings and celebrations around the world were cancelled. During these challenging times, by discussing the various revered symbolic elements of the sofreh-ye haft sinn on social media, SOFREH: The Art of Persian Celebration aspired to bring good fortune, joy, colour and beauty into the homes of those who celebrate Nowruz. The importance of the figure seven (haft) and the letter “s” (sinn) is visible in the presentations, and as germinated wheat (sabezh) is a vital and vivid part of the sofreh-ye haft sinn, it is included in all the arrangements created around the symbolic elements.

germinated wheat for nuwruz

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January 26, 2020

Jashn-e Sadeh

For the occasion of Jashn-e Sadeh, this delightful image from the Metropolitan Museum of Art was posted on the book’s social media pages.

Jashn-e Sadeh (Sadeh/Sada Festival) like Nowruz and Mehregan is an ancient Iranian festival. It is celebrated on 10 Bahman (in the Persian calendar), corresponding to around 30 January. The history of Sadeh is ambiguous and complex. To learn more please visit

Here is a simplified version: The origins of Jashn-e Sadeh may be in Zoroastrianism or earlier. It is an important winter festival which was observed by Iranians and was lavishly celebrated in some Persian courts. Apparently the term Sadeh is derived from the Persian word “sad”, which means 100. Jashn-e Sadeh is celebrated on the 100th day of winter, in the ancient calendar when winter had five months. Sadeh fell on the 10th day of the fourth month of winter (3 months, or 90 days, plus 10 days equals 100 days). There are other interpretations for the origins of the term Sadeh such as, on 10 Bahman (around 30 January) there are 50 days and 50 nights (total of 100 or “sad”) left to Nowruz (21 March). The traditions and the festival are closely related to the discovery and honouring of fire, and herald getting close to the conclusion of winter. The celebrations, which take place around a fire, involve getting together, playing music, singing, dancing, wining and dining. Nowadays, these customs are still to a certain extent observed in various parts of Iran.

Please see the description of the image on

Jashn-e Sadeh image

November 25, 2019

Chiswick Auctions, Qajar Papier Mâché Panels

These delightful images of 19th-century Qajar papier mâché panels are courtesy of Chiswick Auctions, Islamic & Indian Art Auction, London, 3 May 2019. They were included on the book’s social media pages in November 2019. The message of the illustrations is particularly relevant to the subject of Book Two, Aqd (Aghd).

'SOFREH: The Art of Persian Celebration' provides a comprehensive account, past and present, of the Persian marriage and wedding ceremonies (aqd/arusi), in words and images. For more information, please go to The Book page.

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October Wedding Panel

March 16, 2019

IHF Gala Event: This original and elaborate sofreh-ye haft sinn, entitled Seven Scales, was designed and executed by the author for the Nowruz gala event of the Iran Heritage Foundation in London, on March 16, 2019.

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sofreh-ye haft sinn

March 19, 2018

Iran News Now interview with Maryam Khosrowshahi, co-author of ‘SOFREH: The Art of Persian Celebration’ about the sofreh tradition and the celebration of Nowruz.

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Sofreh Nowruz Persian Celebration Table Spread

January 15, 2018

Pars Times interview with Maryam Khosrowshahi, co-author of ‘SOFREH: The Art of Persian Celebration’ about her inspiration, writing process, and future plans for the book.

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Sofreh Persian Celebration

July 19, 2017

Honouring the Sofreh Tradition: An Interview with Maryam Khosrowshahi

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This is a highlight video of SOFREH: The Art of Persian Celebration by Kayhan, in conjunction with Honouring the Sofreh Tradition: An Interview with Maryam Khosrowshahi.


SOFREH LAUNCH EVENT, LOS ANGELES at the Los Angeles County Museum of Art (LACMA)

February 3, 2018

LACMA hosted a public presentation of SOFREH: The Art of Persian Celebration with co-author Maryam Khosrowshahi and Dr Touraj Daryaee, the Maseeh Chair in Persian Studies and Culture and the Director of the Dr Samuel M Jordan Center for Persian Studies at the University of California, Irvine.

This is a highlight video from the launch of SOFREH: The Art of Persian Celebration at the Los Angeles County Museum of Art (LACMA) on February 3rd, 2018.


September 30, 2015

SOFREH was launched at the Vancouver Club in Vancouver B.C., Canada in September 2015. Over two hundred people attended the event.


March 5, 2015

The private launch of SOFREH took place at a central London location in March 2015 and was attended by over two hundred guests.