April 13, 2020
Regrettably, as a result of the global coronavirus outbreak, the majority of Nowruz gatherings and celebrations around the world were cancelled. During these challenging times, by discussing the various revered symbolic elements of the sofreh-ye haft sinn on social media, SOFREH: The Art of Persian Celebration aspired to bring good fortune, joy, colour and beauty into the homes of those who celebrate Nowruz. The importance of the figure seven (haft) and the letter “s” (sinn) is visible in the presentations, and as germinated wheat (sabezh) is a vital and vivid part of the sofreh-ye haft sinn, it is included in all the arrangements created around the symbolic elements.
January 26, 2020
For the occasion of Jashn-e Sadeh, this delightful image from the Metropolitan Museum of Art was posted on the book’s social media pages.
Jashn-e Sadeh (Sadeh/Sada Festival) like Nowruz and Mehregan is an ancient Iranian festival. It is celebrated on 10 Bahman (in the Persian calendar), corresponding to around 30 January. The history of Sadeh is ambiguous and complex. To learn more please visit http://www.iranicaonline.org/articles/sada-festival.
Here is a simplified version: The origins of Jashn-e Sadeh may be in Zoroastrianism or earlier. It is an important winter festival which was observed by Iranians and was lavishly celebrated in some Persian courts. Apparently the term Sadeh is derived from the Persian word “sad”, which means 100. Jashn-e Sadeh is celebrated on the 100th day of winter, in the ancient calendar when winter had five months. Sadeh fell on the 10th day of the fourth month of winter (3 months, or 90 days, plus 10 days equals 100 days). There are other interpretations for the origins of the term Sadeh such as, on 10 Bahman (around 30 January) there are 50 days and 50 nights (total of 100 or “sad”) left to Nowruz (21 March). The traditions and the festival are closely related to the discovery and honouring of fire, and herald getting close to the conclusion of winter. The celebrations, which take place around a fire, involve getting together, playing music, singing, dancing, wining and dining. Nowadays, these customs are still to a certain extent observed in various parts of Iran.
Please see the description of the image on https://www.metmuseum.org/art/collection/search/140009486
November 25, 2019
Chiswick Auctions, Qajar Papier Mâché Panels
These delightful images of 19th-century Qajar papier mâché panels are courtesy of Chiswick Auctions, Islamic & Indian Art Auction, London, 3 May 2019. They were included on the book’s social media pages in November 2019. The message of the illustrations is particularly relevant to the subject of Book Two, Aqd (Aghd).
'SOFREH: The Art of Persian Celebration' provides a comprehensive account, past and present, of the Persian marriage and wedding ceremonies (aqd/arusi), in words and images. For more information, please go to The Book page.
March 16, 2019
IHF Gala Event: This original and elaborate sofreh-ye haft sinn, entitled Seven Scales, was designed and executed by the author for the Nowruz gala event of the Iran Heritage Foundation in London, on March 16, 2019.
March 19, 2018
Iran News Now interview with Maryam Khosrowshahi, co-author of ‘SOFREH: The Art of Persian Celebration’ about the sofreh tradition and the celebration of Nowruz.
January 15, 2018
Pars Times interview with Maryam Khosrowshahi, co-author of ‘SOFREH: The Art of Persian Celebration’ about her inspiration, writing process, and future plans for the book.
July 19, 2017
Honouring the Sofreh Tradition: An Interview with Maryam Khosrowshahi
This is a highlight video of SOFREH: The Art of Persian Celebration by Kayhan, in conjunction with Honouring the Sofreh Tradition: An Interview with Maryam Khosrowshahi.
SOFREH LAUNCH EVENT, LOS ANGELES at the Los Angeles County Museum of Art (LACMA)
February 3, 2018
LACMA hosted a public presentation of SOFREH: The Art of Persian Celebration with co-author Maryam Khosrowshahi and Dr Touraj Daryaee, the Maseeh Chair in Persian Studies and Culture and the Director of the Dr Samuel M Jordan Center for Persian Studies at the University of California, Irvine.
This is a highlight video from the launch of SOFREH: The Art of Persian Celebration at the Los Angeles County Museum of Art (LACMA) on February 3rd, 2018.
SOFREH LAUNCH EVENT, VANCOUVER
September 30, 2015
SOFREH was launched at the Vancouver Club in Vancouver B.C., Canada in September 2015. Over two hundred people attended the event.
SOFREH LAUNCH EVENT, LONDON
March 5, 2015
The private launch of SOFREH took place at a central London location in March 2015 and was attended by over two hundred guests.